So, I have been getting allot of questions on QR codes since my return. Here is the skinny..
Keep it short & high! What? Well, that's the key to a good QR-Code.. Two things, first, that the information you would like your QR Code to contain is short, and second, that the resolution you are printing to is high! A QR Code is just a hexadecimal representation of the information you want it to store. The person reading your QR Codes needs a QR Code reader. Most mobile devices come with a QR Code reader, or they download free reader applications.. Blackberries have the readers built into the BBM application.
If you want to use the QR -Code to store text, ie your contact information, you can use http://qrcode.kaywa.com/ to generate the code. It's very simple, you just enter your text or URL into the "Content" box as shown:
If you wanted to have text in the QR code instead, you can, use the same tool above and just change the "Content Type".
I am finding most people are using QR Codes to store links. Linking back to a coupon, webpage, entry form, MLS listing..
If you have a very LONG link, you MUST SHORTEN IT FIRST, BEFORE PRINTING YOUR QR-CODE.. otherwise it's very likely your audience's QR-Readers will NOT be able to read it. I do tests in my seminars, where I'll put up a complicated QR Code of a long link and then shorting it and recreate the QR Code.. it's proven over and over again, that the shorter the code, the easier it's read!
So, if you want to shorten your links.. here is how.
You need to do the following three things..
1) Go to https://bitly.com/ and create an account. Once you've created your account, WHICH IS VERY VERY SIMPLE TO DO.
2) Decide what link you'd like shortened.. then type the link into the big box that says "Shorten your links and share from here"
http://peterboroughrealtyinc.ca/listings/2011107806/, but bitly.com both shortens it AND gives you the QR-Code.
So, click on the Info link, as shown, to see what your QR-Code looks like and who has clicked on your shortened link!