Social Media is no longer a nice to have nor is it something you do on the sidelines. Social Media has shifted how we communicate with staff, clients, community, and suppliers. Social Media has indeed seeded a culture of Social Business or Social Community; where everyone in an organization or a community now has a role in contributing to its success. Hence you need a Social Strategy & Policy to guide everyone involved.
In the following diagram, the top right is a Social Organization.
In a Social Community, everyone needs to know what their Company’s or Community’s strategy is, in order to feel a part of the plan, participate, and keep the momentum building.
community’s or organization’s Social Strategy.
Answer these 9 questions to form your Social Strategy.
- Why do you want online
- Who do you want following
you? Why will they want to follow you?
- Which Social platforms will
- How will you measure
- Which Keywords and Social
Media Platform URLs or Handles do you want everyone using in your Posts?
- List your possible material
creators for Posts? (Clients, Staff, Suppliers, Industry Experts, Media)
- Who will be accountable for
measuring and coordinating efforts?
- List Ambassador possibilities – those with a large number of Social followers who will Retweet or share your Posts.
- Create your schedule – how
often can your organization Post, twice a day, three times a week?
This post is the first of a 10 post series on Social Strategy, stay tuned!