Wednesday, August 21, 2013

16 reasons your organization MUST use YouTube

50% more YouTube watched than last year …

Don’t miss the opportunity to tell your organization’s story using the MOST powerful online tool -  YouTube!   According to YouTube their most recent Viewership stats are:

·         More than 1 billion unique users visit YouTube each month
·         Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
·         100 hours of video are uploaded to YouTube every minute
·         70% of YouTube traffic comes from outside the US

·         YouTube is localized in 56 countries and across 61 languages
·         According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
·         Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
·         Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day.   

Twitter & Facebook, now serving YouTube! How are people finding these videos? Obviously, directly on YouTube and Google, but, also 700 YouTube video links are shared on Twitter every minute & 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)! 

Benefits to using video include MORE SALES!! According to Website Magazine, visitors are not only staying on a website with videos an average of 2 minutes longer than those without videos, visitors are also 64% MORE LIKLEY to purchase from a site with videos!

JUST as important, we’re finding that when you embed a YouTube video on your Website, your website it improves your Search Engine results! It makes sense that embedding a Google owned property into your website helps Google find your site! Finally, email marketing which include a video have been shown to increase click-through rates by more the 96%. 

Finally, it’s now easier than ever to create videos, the equipment exists in more your cell phones at the very least! Video editing software is almost free!

So, don’t delay! Start sharing your story via VIDEO! 

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