9 Steps to Your Social Strategy: Step 7 - Who Will be Responsible for Measuring and Coordinating Efforts?
The Social Media Co-ordinator
The social media coordinator essentially is the coordinating force behind implementing your social strategy. This person is essential to your social strategy, as this person is the organizational power behind it. The social media coordinator can be responsible for a multitude of different tasks including but not limited to: keeping content creators and ambassadors on track, editing and uploading pictures, Developing and launching Facebook ads and Google ads, creating and observing all posts, and helping contributors understand how to improve their posts. In essence, the social media coordinator will be responsible for implementing your social strategy effectively, from steps 1 through 9.
Overall Social Media Co-ordinator:
The organization overall Social Media co-ordinator shares the strategy and protocols with each of the departmental Social Media co-ordinators. They create the annual Social Media schedule. They also train the departmental Social Media co-ordinators as needed to manage their department’s schedule and contributors.
Departmental Social Media Co-ordinator:
The departmental Social Media co-ordinator shares the strategy and protocols with each of their departmental contributors. They create their departmental annual Social Media schedule and keep their department contributors on track with the monthly schedule.
Who: Your Organizational Staff.
What are they contributing: Ensuring the implementation of the Social Media Strategy & Action Plan.
Why are they contributing: To deliver on the Social Strategy Measures of Success.
Criteria: Expert on all Social Media platforms; training contributors and others on what to say and how to say it. Creating, sharing & monitoring the protocols.
Now that you have where the content is going to come from, and who is going to be responsible for it, try and implement these roles into your organization!