9 Steps to Your Social Strategy

9 Steps to Your Social Strategy

Social Media is no longer just nice to have, but it is evolving into a powerful and essential tool for businesses and communities to use to grow. Social Media has shifted how we communicate with staff, clients, community, and suppliers. Moreover, Social Media has truly seeded a culture of social business or social community. That is why it is important to leverage the power of the internet to reach your goals.

Where do you start when looking to build your Social Strategy, and how will we execute it? First we need to select what Social Media platforms we are going to use, you want to choose the one that will suit your goals the best, you can use as many platforms as necessary, and you do not have to use all forms of social media.

Here are the 9 key steps you need to follow when creating your

community or organizational social strategy.

1.   Why do you want online followers? State your purpose.

2.   Which Keywords or Hashtags will lace your posts?

3.   Who is your target audience? 

4.   What social platforms will you use?

5.   How will you measure success?    

6.   List your possible material creators? (Clients, Staff, Suppliers, Industry Experts, Media)    

7.   Who will be accountable for measuring and coordinating efforts?

8.   List your Influencers’ possibilities – those giants with a large number of social followers who will retweet or share your posts.

9.   Create your schedule – how often can your organization post? Twice a day, three times a week?

The 9 Steps to Your Social Strategy

Step one to five are your strategy steps.  At least annually, you should be starting back at step 1 to review your purpose, keywords, target audience, platforms and measures. 

Steps five to nine should be repeated monthly as your implementation guide.

Employee Ontario Grant Details

A new employee training grant is available for employers till March 31st, 2015 (I understand it's extended.. not sure of the date..).  

It called is the Ontario Job and Skills Training Grant.

Companies can access up to $10,000 for each of their employees they would like trained. The deadline to apply is March 31st 2015.   As the employer, you pay only one sixth of the training fee if you have less then 50 employees, this Grant pays the balance five sixths. 

For example, if your staff needed training that equates to $3,000, you'd only have to pay $500 of it, this Ontario Grant is paying the balance.   

 

Although you can use this training grant for so much, I'm delighted that my online marketing workshops are applicable. 

I will customize a program for your staff.  I recommend six three hour sessions over a twelve week period for your company.  

We would conduct these six three hour workshops over twelve weeks at a time convenient to your staff to ensure minimal disruption to your operations and maximum effectiveness of the learning outcomes. 

I recommend the following workshops.  

Workshop One: Creating your online marketing strategy.  Participates should include your appropriate senior managers and your marketing staff.  

Workshop Two: Creating your company's marketing plan, calendar and action plan.  Participants for this session should be those implementing the plan, with a 30 minute guest appearance mid way through from the senior manager who participated in Workshop One.  

Workshops Three to Six: The last four sessions are hands on.  We focus on one platform or management tool for each session.  Platforms like Facebook, Instagram, Twitter, LinkedIn, various eNewsletters, various video platforms, various measurement or management tools. The platform focused on will be driven by on the outcomes of our initial marketing strategy session. I will help your team excel on the platforms that will most help your company. I will coach your team while we practice, implement and measure the impact of the online marketing efforts during those weeks.  

End Certification: In the twelfth week I will personally conduct a verbal test with your employees based on the platforms we have been focusing on. The End Certification will either be a pass or fail of this twelve week program. 

Your employees will have access to my available online resources for two months after the end of the workshops. These online resources include my new Coffee Break Learning Online Marketing webinars.  

Please connect with me if you would like to apply for this Grant to help your team leverage the Power of Online Marketing.