9 Steps to Your Social Strategy: Step 7 - Who Will be Responsible for Measuring and Coordinating Efforts?

9 Steps to Your Social Strategy: Step 7 - Who Will be Responsible for Measuring and Coordinating Efforts?

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The Social Media Co-ordinator

The social media coordinator essentially is the coordinating force behind implementing your social strategy. This person is essential to your social strategy, as this person is the organizational power behind it. The social media coordinator can be responsible for a multitude of different tasks including but not limited to: keeping content creators and ambassadors on track, editing and uploading pictures, Developing and launching Facebook ads and Google ads, creating and observing all posts, and helping contributors understand how to improve their posts. In essence, the social media coordinator will be responsible for implementing your social strategy effectively, from steps 1 through 9. 

Overall Social Media Co-ordinator:

The organization overall Social Media co-ordinator shares the strategy and protocols with each of the departmental Social Media co-ordinators.  They create the annual Social Media schedule. They also train the departmental Social Media co-ordinators as needed to manage their department’s schedule and contributors. 

Departmental Social Media Co-ordinator:

The departmental Social Media co-ordinator shares the strategy and protocols with each of their departmental contributors. They create their departmental annual Social Media schedule and keep their department contributors on track with the monthly schedule. 

Who: Your Organizational Staff.

What are they contributing: Ensuring the implementation of the Social Media Strategy & Action Plan.

Why are they contributing: To deliver on the Social Strategy Measures of Success.

Criteria: Expert on all Social Media platforms; training contributors and others on what to say and how to say it. Creating, sharing & monitoring the protocols.

Now that you have where the content is going to come from, and who is going to be responsible for it, try and implement these roles into your organization! 

What is a Social Media Coordinator - And Why You Need One

What is a Social Media Coordinator? 

The Social Media Coordinator is the glue in your online marketing strategy. The Social Media coordinator shares the strategy and protocols with each of the departmental Social Media coordinators.  They create the annual Social Media schedule. They also train the departmental Social Media coordinators as needed to manage their department’s schedule and contributors.

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Possible Roles for The Social Media Coordinator 

·       Assigns and controls passwords to all of the organization’s Social Media platforms.
·       Accountable for monthly measurement reports showing the organization’s and Leader’s social reach and influence and impact on their goals.
·       Give advice, based on the measures, on how to improve next month’s results.
·       Coordinates the social calendar.
·       Is a member of the Communication’s department or acts as the bridge between the traditional communications and social communications.
·       Aligns the social calendar with the overall organization’s communication’s calendar.
·       Works closely with the IT department ensuring the proper access, security, and privacy settings are in place for those who need it.
·       Continuously improves and grows followers.
·       Identifies & engages distribution giants.
·       Does all the posting or trains and monitors others on how to post properly.
·       Engages in ongoing online marketing training.

Why is a Social Media Coordinator Important in Your Organization?

The Social Media Coordinator is important in an organization as they are responsible for ensuring that the online marketing strategy is being executed as planned. This entails making sure all content is appropriate, and all content contributors are posting relevant, useful content that is aligned with the companies online marketing goals. The social media coordinator is necessary to ensure that the social media strategy is implemented effectively.