LinkedIn is a very powerful tool; however, many are not
using it fully (or even partially). I
was on a flight to New York some months ago, the passenger next to me shared
with me that LinkedIn saved his company.
He said he started using LinkedIn’s InMails and Get Introduced features versus
cold calling. They called him back due
to the combined quality of his LinkedIn profile, company page and posts. He said LinkedIn turned his cold calls into a
warm calls!
Before you get started, you should search through LinkedIn
for others in your industry to see which sections they've filled in on their
Profile, review which Groups’ they've joined, and even flip through their
connections.
To help your company network, sell or partner with other
companies via LinkedIn, you need to complete these 7 steps.
1) Complete all
of the sections of your Profile.
Upload a professional photo (no one replies to anyone without a photo). Get at
least a few recommendations. Connect
with present & past clients, colleagues and classmates.
2) Create
your Company’s Company Page including your Products’ & Services’
descriptions, photos and videos. Ask some of your clients to recommend your
Company Page.
3) Join
& engage in a handful of Groups were your target clients are already members. Start posting advice. Just like any social media platform, give 5
educational posts to every self-serving post.
4) Optionally upgrade your account for $35/month to
be able to manage your connections into
folders with follow-up notes; this feature is called Profile Organizer. Other upgrade features include being about to
see more information about individuals and upgrading enables you to InMail
those outside of your network.
5) Post or Share enticing short headlines with a
link to the full online article. Post at
least weekly, but no more than twice a day.
Share these on your Wall as well as into the Groups you've joined.
6) Try using LinkedIn’s Introduction feature or InMail when connecting with someone for the
first time - turn cold calls into a warm
calls.
7) Use LinkedIn’s
Advance Search Feature when you’re prospecting, it’s POWERFUL!
Always be the Queen of knowledge for your industry, be helpful and
respectful.
(My next LinkedIn Blog will be aimed at HR specifics.)
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